BePositive is an invitation, an attitude, a way of being, dressing, and discovering the world.
BePositive aims to be identified as a brand worn by positive people and invites you to dive in its philosophy: BePositive is an attitude.
Born in 1995, BePositive was one of the innovators starting to shape the concept of sneakers.You had to be very positive at that time to believe and invest in a totally disruptive concept: changing the history of sneakers, no longer just shoes dedicated to sport but an accessory to wear every day, for every occasion.
At the time, the first t-shirts were beginning to show up under jackets; why not create footwear, too, that was capable of contaminating the style of dress that could also be worn in an office? A classic derby upper was grafted onto a sport shoe base, the stitching typical of an English brogue began to appear on the leather, the leather welt - which eventually became the BePositive signature - was inserted.
Over time, BePositive’s creativity has supported the world’s most exclusive brands by collaborating in partnerships with Comme de Garçons, Stussy Deluxe,Uniform Experiment and many others, creating sought-after limited edition gaining prestige and allure, and maintaining at the same time its unique identity.
Today BePositive is still renowned in Italy and around the world with new collections, entirely Made in Italy. Again and again a new challenge and opportunity: an unusual way of thinking footwear distinguished by the ability of sitting between streetwear and high-end fashion.