Attention! You're not about to choose a new pair of shoes, you're here to tell who you are. We start. Our shoes are designed for changing pace, not chasing after something. They are handcrafted to be unique, not perfect. They are different because we like hybrids, not stereotypes. They are Italian, because they dictate fashion and are not subjected to it. They are what they want to be, not what others expect. BePositive is an attitude that is an innate disposition, a way of taking life from the right side, without thinking about yesterday, without waiting for tomorrow. It is an invitation to be seized, now. It's your turn. You're one of us?
BePositive, BeWabiSabi
Yes, it comes from Japan and No, wabi sabi is not wasabi. There is no translation for this fascinating vision that guides us in the creation of the collections and so we want you to experience it, wearing it. In a world that goes faster and faster, chasing an ideal of perfection that doesn't exist, the right shoes will make you slow down to a stop to enjoy the here and now. Beauty is everywhere, but you have to take the time to find it, even in imperfections. Wabi sabi means authenticity, uniqueness, imperfection, it means that with ideas and hands we have given life to something that wasn't there before and now it's yours.
HOT HOT SELLERS
100% hand made. Completely made in Italy, our sneakers blend innovative materials and designs with traditional manufacturing.
CUPRACE MAN
Sneakers designed to change pace, not to chase something. Discover the new collection and choose your favorites.
FALL WINTER WOMAN
FALL WINTER MEN
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