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It takes 7 to 30 seconds for a person to get an idea of ​​us, which for the most part remains indelible.


ARTISAN EXPERIMENTATION . An unconventional brand that has been creating hybrids since 1995, contaminating structures to create new ones, we prefer 100% HANDMADE WORK . Completely MADE IN ITALY , BePositive sneakers blend INNOVATIVE MATERIALS AND DESIGN , with a TRADITIONAL MANUFACTURE and a search for details, which remain deliberately imperfect.

Sneakers that are characterized by the patchwork of materials and fabrics used, and by the PATENTED SOLE , with an oversized look, which is milled by hand and to which an air cushion is inserted which guarantees MAXIMUM COMFORT and adapts to the weight of the body .
A brand that combines luxury constructions and materials with an unconventional attitude.